How Should You Refer a Client to Your Lender? (And What NOT to Do) I interviewed someone for a position on my team yesterday, and she asked a question every real estate agent should be asking: "What's the best way to refer a client to you?" My answer was simple: "Give me their number and I'll track them down… and if I don't, I'll die trying." That's been my mindset for over 35 years. What Happens When We Actually Connect She followed up with another great question: "What's your closing ratio?" Here's how it really breaks down: If I get a client on the phone, then I send numbers and a needs list 95% of the time About 75% of those clients send back what we need Around 65% of those actually close It all starts with one thing: Actually getting connected to the client The WORST Way to Refer a Client Let me save you some lost deals right now: "Hey, Tom and Suzie are going to call you." And then… they don't. Now: I can't call them They don't call me And suddenly I'm batting .000 Meanwhile, those clients are talking to someone, just not the right someone. Why This Matters More Than You Think My job isn't just quoting rates. It's helping clients: Understand why they're buying See long-term appreciation Learn tax advantages Build wealth through principal paydown Yes, you spend more time with them. But I'm your second voice, reinforcing everything you're saying. And I make it a great experience: I connect with them I keep it simple I answer questions immediately I don't disappear for 3 days Because I'm not focused on my deal, I'm focused on their future What Makes This Different I'm not buried in paperwork. My team handles the paperwork I handle the people I'm available 24/7 for: Credit questions Deal structuring Gift scenarios Investment strategies Helping parents help kids And when things get stressful? I'm the one saying, "Hey… it's going to be OK." The Risk Most Agents Don't Talk About If you let your clients "figure it out" on their own… They will end up with the wrong lender. And the wrong lender can absolutely kill a deal. In the past 12 months, I've seen about 10 deals I could have saved; mostly non-warrantable condos. But here's what happened: The buyers never got to me The deals fell apart Those buyers are still renting today No home. No equity. No commission. All because they talked to the wrong lender. What This Does to You as an Agent When you don't trust the lender: You get anxious You start babysitting You micromanage You stop prospecting Now you're managing deals… instead of growing your business. What You Should Expect Instead Clear communication Strong upfront structuring No babysitting Deals that actually close Confident clients (not confused ones) And maybe a little humor along the way… (My kids say in 20 years I might need a babysitter… but today - I've got you covered.) Bottom Line If you want: Less stress Fewer fallouts Better communication A lender who actually knows what they're doing Make the introduction. Don't leave it to chance. Because the difference between a closed deal and a missed opportunity often comes down to that one connection. Quick Market Update Interest Rates Mixed signals right now: Negative economic news → helping rates War + oil prices → putting pressure on rates Overall: Rates improved over the past week Loan Programs Snapshot Government loans (FHA/VA/USDA): in the 5s Conventional (≤ $832,750): low - mid 6s High-balance: mid - high 6s Jumbo: mid - high 6s ARMs: 5s - 6s Additional options: Bank statement loans (10% down+) P&L loans (20% down, no bank statements) 0% down options (620+ score) DSCR loans (15% down) Bridge loans (~7.75%) Buydowns (3/2/1, 2/1, 1/0) Rates subject to change without notice. Condo Update Good news: None today Bad news: Soledad Garden Homes → 50K insurance deductible (non-warrantable) Need help checking a condo? Call me, and we can look it up in real time. Also: Full California "naughty list" available here: https://mikemeena.com/non-warrantable-condos/ Let's Connect If you or your clients, friends, or family, need guidance, I'm here. 📞 661-291-2222 (Direct) 📞 661-714-6258 (Cell) 📞 661-260-2970 ext. 2222 (Office) 📧 Mike@AugustaFinancial.com Sincerely, Mike Meena President | Loan Officer Click to Call or Text: (661) 714-6258 This entry has 0 replies Comments are closed.